by Jefferson VanBilliard
January 27, 2022
Last October, Canndescent announced the launch of JUSTICE JOINTS, a first-of-its kind, cannabis brand, where 100% of profits will be donated to social justice causes. Specifically, JUSTICE JOINTS will donate all profits to fostering the participation and ownership of BIPOC communities within the cannabis industry and to prisoner release, expungement and reentry programs for those convicted of nonviolent cannabis offenses.
With their newest venture Canndescent hopes to create a self-sustaining platform and economic engine, where both consumers and retailers can produce change in the world through cannabis consumption by harnessing the power of legalization to give back to those most affected by cannabis’ prohibition.
Canndescent’s CEO, Adrian Sedlin, hopes “JUSTICE JOINTS can provide an opportunity for the entire cannabis community to rally and to change the world we have into the one we want,” which is a strong statement considering this business model is the first of its kind to donate 100% of its profits in support of criminal record expungement, release, and reentry programs.
Since its inception, JUSTICE JOINTS has partnered with the Last Prisoner Project, a 501(c)(3) non-profit coalition of social justice leaders and drug policy reform experts. Over the coming months, JUSTICE JOINTS will establish a grant program geared toward increasing participation and ownership of BIPOC communities within the cannabis industry.
“Last Prisoner Project is proud to partner with Canndescent at the launch of JUSTICE JOINTS so we can raise awareness around the need for criminal justice reform”, said Erik Murray, Last Prisoner Project Board Member. Last Prisoner Project can’t express enough gratitude to the consumers who purchase this great product and for their contributions to our collective efforts to bring these cannabis prisoners home.”
JUSTICE JOINTS will start with a one-gram pre-roll that retails for under $10.00, and the brand will be available in licensed dispensaries throughout California. Canndescent intends to distribute JUSTICE JOINTS through like-minded operators in other states so all cannabis consumers and retailers can spark change through JUSTICE JOINTS.