Cannabis Advertising in the Digital Age
Buying cannabis in the states where it is legal is a relatively easy experience. You go into your local dispensary, greet the budtender, ask for help, and show some ID. Then, you go home and enjoy whatever products you bought this time around. In the places where weed is legalized, it is likely that cannabis businesses are fast to locate and there are few shortages of finding products. However, the way these services can advertise themselves or their products is confined.
As the cannabis industry expands in the United States, the laws on advertising these products remain with certain restrictions. Specifically, digital promotions are monitored and cannot break an assortment of rules. Platforms like Instagram and Twitter generally do not allow cannabis ads. However, there are some exceptions that might benefit businesses looking to gain traction. For instance, according to Twitter policies, the website allows permitted and approved CBD advertisers to embark to the United States if they are licensed by appropriate authorities, avoid targeting the states of Idaho, Mississippi, Georgia, Missouri, Nebraska, South Dakota, Virginia, and Oklahoma, and only promote non-ingestible CBD products.
Since cannabis legalization varies by state, there are federal restrictions that cannot be broken when it comes to advertising. Specifically, there are some fundamental regulations in place that serve as the basis for CBD and cannabis advertising in all contexts.
Samantha Joy for Marketsmith notes these general principles:
1. Advertisements cannot target anyone under the age of 21
2. Health claims about CBD or cannabis cannot be made
3. No targeting to states where the products are illegal
4. No characters or animations that could appeal to children
5. Ingested products cannot be advertised unless they are FDA-approved
The laws on these advertisements continue to evolve as the cannabis industry does. However, as of now, it is important for any cannabis business looking for promotion to follow these rules and regulations to avoid any trouble.
Sources: Marketsmith, Twitter
Images: Joshua Hoehne
More Stories
Sad & Stoned: A Playlist
Let's aim for acute transparency here: we have all experienced a high that made us unnecessarily upset, emotional, or even...
Elevating the Cannabis Experience: Women’s Favorites
Women’s preferences are reshaping the cannabis industry, driving innovation and diversity in products and paraphernalia. From sleek vaporizers to artistic glassware and luxurious CBD-infused treats, there’s a plethora of options catering to every woman’s taste and lifestyle. As women continue to assert their influence, the future of cannabis consumption promises to be both stylish and empowering.
Munchies with a Twist: Vegan Foods to Satisfy Your Cravings When You’re High
When the munchies hit after indulging in a little herbal relaxation, it’s natural to crave some satisfying snacks. But why settle for the same old junk food when you can elevate your munchie game with delicious vegan options?
The Green Coast Expedition: A Cannabis-Themed Road Trip from San Diego to Seattle
From the sunny beaches of San Diego to the lush landscapes of Seattle, this cannabis-themed road trip along the West Coast offers an unforgettable journey filled with stunning scenery and unparalleled cannabis experiences. Whether you’re a seasoned cannabis enthusiast or just curious to explore this emerging culture, the Green Coast Expedition promises an adventure like no other.
Cosmic Connections: Exploring the Intersection of Cannabis and Astrology
In recent years, both cannabis and astrology have gained increasing popularity, captivating enthusiasts seeking alternative paths to wellness and self-discovery. While seemingly unrelated, some proponents suggest there may be intriguing correlations between the two realms. Let’s delve into this cosmic connection and explore how cannabis and astrology intersect.